Free tools to make smarter marketing decisions.
Practical calculators, checkers and marketing utilities built to help you research, plan, measure and optimize your growth.
Free to use. No complicated setup. Built for marketers.
Marketing utilities, without the spreadsheet headache.
Choose a tool, enter your numbers and get a practical output you can use immediately.
Use the numbers to make better decisions.
Plan
Estimate budgets, targets and performance requirements.
Diagnose
Identify gaps in campaigns, funnels and marketing metrics.
Compare
Understand how different inputs affect outcomes.
Optimize
Use the outputs to identify potential areas for improvement.
The right tool is only the beginning.
Use the tools to understand the numbers. Then turn those insights into a practical growth plan.
Measure
Understand what the numbers are telling you.
Identify
Find opportunities, gaps or constraints.
Act
Turn the insight into your next marketing action.
Go deeper when you need to.
Blog
Practical insights on performance marketing, SEO, social media and email.
Read the BlogGuides
Long-form resources for building a more effective growth system.
Explore GuidesCase Studies
See how marketing problems can be approached through strategy, execution and measurement.
View Case StudiesTurn the insight into a system.
Explore BUZZ digital products built to help marketers plan, execute and optimize faster.
Performance Marketing Kit
A structured toolkit for planning and tracking paid acquisition campaigns.
SEO Growth Kit
A practical framework for organizing keyword, content and technical SEO work.
Email Marketing Kit
Templates and structures for planning lifecycle and campaign email programs.
Not sure which numbers to focus on?
Get a practical review of your marketing across paid acquisition, SEO, social media, conversion and email.
Frequently asked questions.
Have the numbers. Now make them useful.
Use the BUZZ tools to explore the numbers, then build a clearer path from acquisition to conversion to retention.